Helping You Succeed in the 50+ Market
The Baby Boomers are on the move — Are you ready?
The 50-plus market is the fastest growing segment of the housing market, driven by the more than 77 million Baby Boomers and their needs, desires and demands.
There are great opportunities for builders who understand the over-50 home buyer. Is your business ready to succeed? Consider this:
- Today’s 50+ buyer is part of the nation’s most affluent age group.
- The 50+ market is roughly 90 million strong … and growing! This population will grow 26% between 2005 and 2015 (while the under 50 demographic grows 1%).
- The 50+ housing market is predicted to reach 100 million by 2012.
Through membership in the 50+ New England Housing Council, you can grow your business by being informed, educated and connected.
Your 50+ Housing Resource
The 50+ New England Housing Council, supports all the New England home builders associations. Find your local HBA in our resources section. Learn more about membership today!



